Thursday, January 10, 2013
Social Media Just For Writers
A few months ago I was contacted by Trish Collins at TLC Book Tours about reviewing the book Social Media Just For Writers by Frances Caballo. I received a copy of the book in exchange for writing a review here on the blog, and I'm so glad I signed up to participate in the tour! I ended up enjoying the book immensely and, most importantly, I found it very helpful.
As I've written on this blog before, most recently for December's Insecure Writer's Support Group meeting, participation in social media is not something that comes easily or naturally to me. I've always been an introverted and generally shy person, so while I've created social media accounts in order to increase my presence online, I haven't exactly been jumping up and down at the thought of posting on any of them.
But one of my goals for the past several months has been to become more comfortable using social media, so this book couldn't have come at a better time for me. Caballo includes chapters on all the main social media sites, with additional chapters on the two kingpins Facebook and Twitter, and presents useful tips and advice in an engaging and easy-to-read manner.
The most helpful part of the book to me was Caballo's discussions of the most helpful apps to use on all of the various sites. I was actually surprised to learn that LinkedIn has a "goodie bag" of applications as I've really never used that site enough to learn about its features. Of course, there were also lots of suggested apps for both Facebook and Twitter, and I am looking forward to trying them out.
I also appreciated the chapter on Pinterest, as that is a site I have been meaning to use more so I can see what all the fuss is about. Caballo discusses how Pinterest can be used with SEO as a tool to drive more traffic to writer websites and blogs, and I thought her ideas were interesting and definitely worth trying out.
Ultimately the whole book is about how writers can make the best use of the resources available online in order to market their books. Caballo also includes a chapter on offline promotion which provides ideas for more traditional marketing practices.
I think this book is a great resource for indie or self-published writers and I would recommend it to anyone who is interested in increasing their online profile and utilizing all that social media has to offer.
You can learn more about Frances Caballo and her work here: website, Facebook page, LinkedIn, Google+, Twitter, and Pinterest.